Rockwell Ice Cream Co. is the brainchild of Justin Williams who grew up making homemade ice cream with his family and dreamed of owning his own ice cream business. It has since become a dessert destination in Provo (and has expanded to Daybreak and even crossed the Utah border to Gilbert, Arizona). 

Paramount to Rockwell’s success has been a combination of their high quality ingredients and unique flavors. Rockwell sources their custom ice cream mix from nearby dairies, their honey comes from Delta, and their floral flavors come from local growers. 

See the full story behind Rockwell’s Ice Cream Co. here.

About their menu:

The flavors on their menu start out with the basics – Vanilla Bean, Chocolate Chip Cookie Dough and Milk Chocolate. However, as you work your way down the menu, you start to see the flavors branch out from the norm with Toasted Coconut, Rockwell Road (dark chocolate ice cream, almond brittle, marshmallow swirls), Honey Comb, Bischoff (yes, like the cookie), and Muddy Buddy.

Our Take:

Rockwell’s boasts that they never use artificial flavorings and that the ice cream is made fresh in house everyday, and we 100% believe them. The ice cream was fresh, creamy, and out-of-this-world delicious. With so many unique flavors, we are already excited to go back and try them all!


While not as cheap as some of the big ice cream chains, at $3.60 for a 5-to-6 ounce scoop, the prices at Rockwell’s are in line with other higher-end ice cream shops in the area.


Hours have changed due to COVID-19. Please call for current hours.


Provo: (801) 318-5950

Daybreak: (385) 281-2685

Gilbert: (480) 857-7385


Provo: 43 N University Ave, Provo, UT 84601

Daybreak: 11274 S Kestrel Rise Rd. Suite E, South Jordan, UT 84009

Gilbert: 2904 S Santan Village Pkwy #103, Gilbert, AZ 85295